Personal Branding in the Digital World
Identify your unique value
When creating a personal brand online/offline, it is important to realise the factors that make you/your company unique. It is to portray and depict the unique core values and the differentiating factor from your competitors. This allows you to build trust with prospective employers and clients.
Choose your Platform
A practical step to start building your personal brand is to choose a platform to fit your needs. There are many social media platforms available to start your personal branding-linkedIn, Twitter, Facebook, Instagram, YouTube, Podcasts and so on. Identify where you can begin curating an audience that best suits your talents. Never feel the compulsion to be visible on every social media platform that exists.
Engage your Audience and Be Active
Make a schedule for communicating with your community. It doesn’t mean you need to post content every day. It can be to share stories of connections, congratulate colleagues on promotions etc, implying that you’re an active participant. Personal branding is all about ‘people’. So engage with your professional community and ‘be present and active’ in your digital community.
Follow-Up and Feedback
Branding helps you to present your competitive advantage to your audience. But as the years go by, it is essential to constantly update ourselves to stay relevant in the field and maintain the clients built over time. Feedback from the people you trust is another effective way to make changes to your approach in personal branding. Not all actions have the same value. It’s important to determine what is having the biggest impact with your community and to regularly refine your online communications strategy to ensure it’s working positively for you.
- Customised Hands-on training on “Business English Writing” and “Advanced PowerPoint Training”
- Design and development of content on “Right Sales Practices
- Design and development of excel tool on “Product Selection and Features” to empower front line sales team covering more than 500 cumulative product features
